PROJECT
Sephora Favorites LUXE
ROLE
Branding & Strategy
Art direction
Overall design
Sephora Favorites LUXE
ROLE
Branding & Strategy
Art direction
Overall design
CREATIVE DIRECTOR
Sasimon Boonyavatana
CREDITS
Erin Anderson, Art director
Mollly Shapiro, Art director
Sterling Olmstsead, designer
Brianna Verdugo, Editorial writer
Sasimon Boonyavatana
CREDITS
Erin Anderson, Art director
Mollly Shapiro, Art director
Sterling Olmstsead, designer
Brianna Verdugo, Editorial writer
Comprehensive re-brandng, art direction and overall visual design for the former high end sampling program Play! Luxe to be nestled under the larger existing SEPHORA Favorites brand as part of a new franchise.
