PROJECT
Sephora Favorites LUXE

ROLE
Branding & Strateg, Art direction, Overall design
Comprehensive re-brandng, art direction and overall visual design for the former high end sampling program SEPHORA Play! Luxe to be nestled under the larger existing SEPHORA Favorites brand as part of a new franchise.



CREDITS
Sasimon Boonyavatana, CD
Erin Anderson, Art director
Molly Shapiro, Art director
Sterling Olmstsead, Designer
Brianna Verdugo, Editorial writer
Email jessica.hj.lee@gmail.com
©Jessica HJ Lee 2021