PROJECT
Sephora Favorites LUXE

ROLE
Branding & Strategy
Art direction
Overall design
CREATIVE DIRECTOR
Sasimon Boonyavatana

CREDITS 
Erin Anderson, Art director
Mollly Shapiro, Art director
Sterling Olmstsead, designer
Brianna Verdugo, Editorial writer

Comprehensive re-brandng, art direction and overall visual design for the former high end sampling program Play! Luxe to be nestled under the larger existing SEPHORA Favorites brand as part of a new franchise. 


Looking to collaborate? Email jessica.hj.lee@gmail.com