Play! Luxe vol. 4-6

Photo Art direction
Branding & Strategy
Overall design
Allison Fordd

Erin Anderson, Art director
Sterling Olmstsead, designer
Mackesie Gibson, Sr. writer
Play! Luxe was a luxury sampling program that dropped 3 times/year for purchase, which included high end brands like La Mer and Dior. Our main focus was to create an elevated look and feel that differentiated this line from the regular sampling program at Sephora, while maintaining the core element of sampling which is to ‘surprise and delight’ the customer. My team and I came up with the comprehensive branding, art direction and overall design for the program, which included everything from bag design to photo art direction, print collateral, digital marketing materials, etc.

Play! Luxe 6: Bring your own beauty

Play! Luxe 5: Get your carry-on ready

Play! Luxe 4: Turn on your out-of-office
Looking to collaborate? Email