PROJECT
SEPHORA Play! Luxe Vol. 4-6

ROLE
Branding & Strategy, Photo Art direction, Overall design

Play! Luxe was a luxury sampling program that launched three times per year, including high-end brands like La Mer and Dior. Our primary focus was to create an elevated look and feel that differentiated this line from the regular sampling program at Sephora while maintaining the core elements of sampling, which is to 'surprise and delight' the customer. My team and I came up with the program's comprehensive branding, art direction, and overall design, including bag design, photo art direction, print collateral, and digital marketing materials.


Play! Luxe 6: Bring your own beauty


Play! Luxe 5: Get your carry-on ready




Play! Luxe 4: Turn on your out-of-office

CREDITS
Sasimon Boonyavatana, CD
Erin Anderson, Art director
Sterling Olmstsead, designer
Brianna Verdugo, Editorial writer

Email jessica.hj.lee@gmail.com
©Jessica HJ Lee 2021