SEPHORA Favorites Hello!

Branding and Strategy, Art direction, Packaging, Video Art Direction

After the Play! by SEPHORA beauty subscription program sunsetted in 2020, our team developed a new trio of sampling programs that got nested under the existing Sephora Favorites brand umbrella.

The Hello! program is an entry point for new customers, and the look and feel were designed to be friendly and inviting. My team created a packaging design that can be iterated upon but feels consistent from release to release using a gradient, window shape, and illustrated badges that changed per release. We also created acquisition video ads for social media that ran on multiple social channels to promote the new program.

Sasimon Boonyavatana, CD
Erin Anderson, Art director
Molly Shapiro, Art director
Sterling Olmstsead, designer
Brianna Verdugo, Editorial writer
©Jessica HJ Lee 2021