Play! by SEPHORA

Branding, Art direction, Packaging Design, Set Design, Video Art Direction, Illustration
Play! by SEPHORA was a $10 monthly subscription box program that delivered six curated beauty samples to clients based on their personalized profile selections. Sampling is a vital client acquisition tool at Sephora, and the program focuses on being fun, whimsical, and approachable to new customers. We wanted to convey playfulness through bright, bold primary colors, and every monthly edition of the boxes came with an educational poster designed using custom illustrations. As a senior art director, I oversaw creative direction over multiple channels across print, packaging, digital, and video.

Maryellen McGoldrick, CD
Erin Anderson, Art director
Sterling Olmstsead, Senior designer
Emily Fu, designer
Brianna Verdugo, Editorial writer

©Jessica HJ Lee 2021