Play! by SEPHORA

Branding & Strategy
Art direction
Video storyboarding
Overall design
Sasimon Boonyavatana

Sephora Social design team, Editorial team, in-house photography
Prior to sunsetting in 2020, Play! by SEPHORA was a $10 monthly subscription box program that delivered to clients six curated beauty samples based on their personalized profile selections. I hand drew and designed the original logo when the program launched back in 2015. The box had a unique creative theme for every edition with designed assets relying heavily on custom illustration, and as a senior art director, I was in charge of overseing all creative direction across multiple channels: print, packaging, digital, and video. The program focused on being fun, whimsical and approchable to the new custsomers, and we wanted to convey that through the use of bright primary colors and fun illustration.

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