https://jessica-hj-lee.com Jessica HJ Lee Fri, 30 Jul 2021 05:51:03 +0000 https://jessica-hj-lee.com en https://jessica-hj-lee.com/Homepage Fri, 08 Jan 2021 12:14:22 +0000 Jessica HJ Lee https://jessica-hj-lee.com/Homepage https://jessica-hj-lee.com/Nav-Mobile Fri, 30 Jul 2021 05:51:03 +0000 Jessica HJ Lee https://jessica-hj-lee.com/Nav-Mobile JESSICA HJ LEE https://jessica-hj-lee.com/Design Fri, 08 Jan 2021 14:00:53 +0000 Jessica HJ Lee https://jessica-hj-lee.com/Design https://jessica-hj-lee.com/Illustration-1 Fri, 08 Jan 2021 13:19:29 +0000 Jessica HJ Lee https://jessica-hj-lee.com/Illustration-1 https://jessica-hj-lee.com/About Fri, 08 Jan 2021 12:14:21 +0000 Jessica HJ Lee https://jessica-hj-lee.com/About <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b659d9f5aad90bd46e01070b5d0e5482abf69879d9d18cfb7db2a93dbaf71a02/self-portrait.jpg" data-mid="116825278" border="0" src="https://freight.cargo.site/w/1000/i/b659d9f5aad90bd46e01070b5d0e5482abf69879d9d18cfb7db2a93dbaf71a02/self-portrait.jpg" /> HELLOI’m Jessica HJ Lee, an Art Director and Illustrator originally from Korea and Australia, based in San Francisco, CA. I specialize in art direction, campaigns and strategy development, branding, graphic design, lettering and illustration. For inquiries, collaborations and questions please don't hesitate to drop me a line. Let’s work together! =) DROP ME A LINEjessica.hj.lee@gmail.com FOLLOW ME Instagram PARTIAL CLIENT LISTAIGA Eye On Design Magazine / SEPHORA / BaoBae.com / BOON Jr. / Cincinnati Magazine / Fibreno / GQ Magazine / La Peste Magazine / Matter / NY Observer / NY Magazine / NY Times / Petite Alma / Plansponsor Magazine / Shinsegae Dept. Store / Shinsegae Group / Soko Glam / The Howdy / RI Monthly / Scrawl Magazine / Vecchia &amp; NuovoHONORSD&amp;AD Professional AwardsAmerican Illustration 32American Illustration 31ADC Awards 89, 91Creative Quarterly 21, 23SVA Alumni ScholarshipParsons BFA Sschoolarshsip READ ABOUT MEBallpit Magazine https://jessica-hj-lee.com/FIBRENO Sun, 10 Jan 2021 17:38:33 +0000 Jessica HJ Lee https://jessica-hj-lee.com/FIBRENO CLIENTCafe FIBRENOROLEBrand Identity, llutsration FIBRENO is a lifestyle stationery and fashion brand based in Seoul, Korea, focusing on bringing vibrant colors to your everyday life. I was asked to develop the brand identity and illustrated assets for their new casual sub-brand, Cafe FIBRENO. I designed the logo and other emblems and graphics using hand lettering and illustration, highlighting the brand's more relaxed, casual, and approachable friendly nature. I chose to represent objects and tools related to coffee and other items that best represent the FIBRENO brand for the visuals. <img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/f4b6263be7d4197d457c8dca1226c4cdb667588ea12c751177e4a26e57c04a35/fibreno-logo-horizontal-2200x1467.jpg" data-mid="115450948" border="0" src="https://freight.cargo.site/w/1000/i/f4b6263be7d4197d457c8dca1226c4cdb667588ea12c751177e4a26e57c04a35/fibreno-logo-horizontal-2200x1467.jpg" /> <img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/f09adacd3c9776e5896b205741a98f96ec14b75ea7e0fa8f54acbf2b2b55e44f/fibreno-logovariation-horizontal-2200x1467.jpg" data-mid="115453281" border="0" src="https://freight.cargo.site/w/1000/i/f09adacd3c9776e5896b205741a98f96ec14b75ea7e0fa8f54acbf2b2b55e44f/fibreno-logovariation-horizontal-2200x1467.jpg" /><img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/fec22e133ae3803872e9b8c87aca97a33264c49c889195c0c35f636b7aa77ead/fibreno-posters-horizontal-2200x1467.jpg" data-mid="115451868" border="0" src="https://freight.cargo.site/w/1000/i/fec22e133ae3803872e9b8c87aca97a33264c49c889195c0c35f636b7aa77ead/fibreno-posters-horizontal-2200x1467.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/878a5fbdc23abb16acdf0a952ba832d2cbb22edb2d9cb4aaba073b90e66b35f5/cafefibreno_209636245_143056067923432_4655989690298156946_n.jpg" data-mid="115450588" border="0" src="https://freight.cargo.site/w/1000/i/878a5fbdc23abb16acdf0a952ba832d2cbb22edb2d9cb4aaba073b90e66b35f5/cafefibreno_209636245_143056067923432_4655989690298156946_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e3b1c1a57933a6c621e4d417c32ece070515c180345ff778d424aff96067b13c/fibrenodesign_145948798_434706497731214_8046541166722985979_n.jpg" data-mid="115450610" border="0" src="https://freight.cargo.site/w/1000/i/e3b1c1a57933a6c621e4d417c32ece070515c180345ff778d424aff96067b13c/fibrenodesign_145948798_434706497731214_8046541166722985979_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a7afd3c25f7b5f77671458a6191b19ec0e4c2858789fc65ab6349e3f0a53d689/cafefibreno_151295706_115059630569168_4823142186513355756_n.jpg" data-mid="115450599" border="0" src="https://freight.cargo.site/w/1000/i/a7afd3c25f7b5f77671458a6191b19ec0e4c2858789fc65ab6349e3f0a53d689/cafefibreno_151295706_115059630569168_4823142186513355756_n.jpg" /> <img width="1080" height="1083" width_o="1080" height_o="1083" data-src="https://freight.cargo.site/t/original/i/9eeb47a530899a5914ba19b563f1a58a1285ca2455707640bed21597d94a1f73/cafefibreno_205402295_325485612352437_4660777211937668164_n.jpg" data-mid="115450590" border="0" src="https://freight.cargo.site/w/1000/i/9eeb47a530899a5914ba19b563f1a58a1285ca2455707640bed21597d94a1f73/cafefibreno_205402295_325485612352437_4660777211937668164_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/29dc84d67ca9bb1f764d6dd3f187ab77f8535720fd8b28ed69a6da6185dc254d/cafefibreno_204475192_315339070314558_2042194380994302369_n.jpg" data-mid="115452111" border="0" src="https://freight.cargo.site/w/1000/i/29dc84d67ca9bb1f764d6dd3f187ab77f8535720fd8b28ed69a6da6185dc254d/cafefibreno_204475192_315339070314558_2042194380994302369_n.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a2046ac7cab3abad8e8b4a5056cbad576b40cb0903705f01971045f44834b48/cafefibreno_164429855_797729127815730_7770553404252744123_n.jpg" data-mid="115452353" border="0" src="https://freight.cargo.site/w/1000/i/5a2046ac7cab3abad8e8b4a5056cbad576b40cb0903705f01971045f44834b48/cafefibreno_164429855_797729127815730_7770553404252744123_n.jpg" /> https://jessica-hj-lee.com/Play-by-SEPHORA Sun, 10 Jan 2021 08:15:31 +0000 Jessica HJ Lee https://jessica-hj-lee.com/Play-by-SEPHORA PROJECTPlay! by SEPHORAROLEBranding, Art direction, Packaging Design, Set Design, Video Art Direction, Illustration Play! by SEPHORA was a $10 monthly subscription box program that delivered six curated beauty samples to clients based on their personalized profile selections. Sampling is a vital client acquisition tool at Sephora, and the program focuses on being fun, whimsical, and approachable to new customers. We wanted to convey playfulness through bright, bold primary colors, and every monthly edition of the boxes came with an educational poster designed using custom illustrations. As a senior art director, I oversaw creative direction over multiple channels across print, packaging, digital, and video. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0bb2eb3b2424c37f8b185430d64a80f3bae7a57d1f8dc77d34ee68b8346d9fc4/BASE_LOGO.jpg" data-mid="94554853" border="0" src="https://freight.cargo.site/w/1000/i/0bb2eb3b2424c37f8b185430d64a80f3bae7a57d1f8dc77d34ee68b8346d9fc4/BASE_LOGO.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/608ae77bd9a5dc5948e40941ecb28ac1ade436e0d2102e474cbd77f9e496b130/bag2.jpg" data-mid="94555006" border="0" src="https://freight.cargo.site/w/1000/i/608ae77bd9a5dc5948e40941ecb28ac1ade436e0d2102e474cbd77f9e496b130/bag2.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5aad57aa258937ffe000e3e90a809c0a8b10f953b2562aa51e9b3ccc7926c057/IMG_9266.jpg" data-mid="94541389" border="0" src="https://freight.cargo.site/w/1000/i/5aad57aa258937ffe000e3e90a809c0a8b10f953b2562aa51e9b3ccc7926c057/IMG_9266.jpg" /> <img width="1426" height="951" width_o="1426" height_o="951" data-src="https://freight.cargo.site/t/original/i/141dad19d900a84dee02d0af7caaa3d66ed048e50f5fcf33e7ab8c4a9d8d5d38/Screen-Shot-2021-01-10-at-4.53.33-AM.jpg" data-mid="94556169" border="0" src="https://freight.cargo.site/w/1000/i/141dad19d900a84dee02d0af7caaa3d66ed048e50f5fcf33e7ab8c4a9d8d5d38/Screen-Shot-2021-01-10-at-4.53.33-AM.jpg" /> <img width="1426" height="951" width_o="1426" height_o="951" data-src="https://freight.cargo.site/t/original/i/17ab4543bb94b43fa3eea2177e3e0e8237d5575663f2d21d8c749db893acc989/Screen-Shot-2021-01-10-at-4.53.26-AM.png" data-mid="94556170" border="0" src="https://freight.cargo.site/w/1000/i/17ab4543bb94b43fa3eea2177e3e0e8237d5575663f2d21d8c749db893acc989/Screen-Shot-2021-01-10-at-4.53.26-AM.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f62054b2dd9511ed1a5c000894e1d8b93b9c3f8d9122991e3a58308523894372/july-poster.jpg" data-mid="94573295" border="0" src="https://freight.cargo.site/w/1000/i/f62054b2dd9511ed1a5c000894e1d8b93b9c3f8d9122991e3a58308523894372/july-poster.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7de4df7c0ec415dd89d44d15734f7dec3c32a148b3b9fe2d4775a525bd373e55/oct_poster.jpg" data-mid="94572661" border="0" src="https://freight.cargo.site/w/1000/i/7de4df7c0ec415dd89d44d15734f7dec3c32a148b3b9fe2d4775a525bd373e55/oct_poster.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/60c3ace09a191939551dc03d93a368fb996e32e36de26b925374d0a5db35cdcb/dec-poster.jpg" data-mid="94572658" border="0" src="https://freight.cargo.site/w/1000/i/60c3ace09a191939551dc03d93a368fb996e32e36de26b925374d0a5db35cdcb/dec-poster.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2e99b4c80e009e2cc494062f7aefa5da530d10a654dce5d89c3cb467cbf288be/dec-poster-back.jpg" data-mid="94575286" border="0" src="https://freight.cargo.site/w/1000/i/2e99b4c80e009e2cc494062f7aefa5da530d10a654dce5d89c3cb467cbf288be/dec-poster-back.jpg" /> CREDITS Maryellen McGoldrick, CDErin Anderson, Art directorSterling Olmstsead, Senior designer Emily Fu, designerBrianna Verdugo, Editorial writer https://jessica-hj-lee.com/SEPHORA-Favorites-Hello Sun, 10 Jan 2021 07:55:25 +0000 Jessica HJ Lee https://jessica-hj-lee.com/SEPHORA-Favorites-Hello PROJECT SEPHORA Favorites Hello!ROLE Branding and Strategy, Art direction, Packaging, Video Art Direction After the Play! by SEPHORA beauty subscription program sunsetted in 2020, our team developed a new trio of sampling programs that got nested under the existing Sephora Favorites brand umbrella. The Hello! program is an entry point for new customers, and the look and feel were designed to be friendly and inviting. My team created a packaging design that can be iterated upon but feels consistent from release to release using a gradient, window shape, and illustrated badges that changed per release. We also created acquisition video ads for social media that ran on multiple social channels to promote the new program. <img width="3000" height="1456" width_o="3000" height_o="1456" data-src="https://freight.cargo.site/t/original/i/91734537729f2865053342de42526f4240f4177facb513cb86c1862ef599744c/hello2020-main.jpg" data-mid="95075227" border="0" src="https://freight.cargo.site/w/1000/i/91734537729f2865053342de42526f4240f4177facb513cb86c1862ef599744c/hello2020-main.jpg" /> <img width="1500" height="727" width_o="1500" height_o="727" data-src="https://freight.cargo.site/t/original/i/1aedf265839a96cb532611d5c01a8dd3c3a918e3faaedacbac2061a5805357b8/hello2020-marketingmaterial2.jpg" data-mid="95078582" border="0" src="https://freight.cargo.site/w/1000/i/1aedf265839a96cb532611d5c01a8dd3c3a918e3faaedacbac2061a5805357b8/hello2020-marketingmaterial2.jpg" /> <img width="3000" height="1126" width_o="3000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/c97f6fbd45e3c1774d71b874732ba3068daefe877ce0e28a8976472e79f69a32/hello2020-bags2.jpg" data-mid="95080110" border="0" src="https://freight.cargo.site/w/1000/i/c97f6fbd45e3c1774d71b874732ba3068daefe877ce0e28a8976472e79f69a32/hello2020-bags2.jpg" /> <img width="1296" height="1000" width_o="1296" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6d38f3a85e9663c554a19b37c78152a585ca17d3914d3289c16f59af4c369d77/hello2021-images2.jpg" data-mid="95083558" border="0" src="https://freight.cargo.site/w/1000/i/6d38f3a85e9663c554a19b37c78152a585ca17d3914d3289c16f59af4c369d77/hello2021-images2.jpg" /> <img width="1296" height="1000" width_o="1296" height_o="1000" data-src="https://freight.cargo.site/t/original/i/823969fa20f4d0287b94179f6532d3819dd4db8e5e26c4c11373bf6da3501dc2/hello2021-images-1.jpg" data-mid="95082843" border="0" src="https://freight.cargo.site/w/1000/i/823969fa20f4d0287b94179f6532d3819dd4db8e5e26c4c11373bf6da3501dc2/hello2021-images-1.jpg" /> <img width="1296" height="1000" width_o="1296" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1e1b7cc5335eef10fea5f9a0ca999f10897384a12a0dbb3843c137722e784076/hello2021-images3.jpg" data-mid="95082841" border="0" src="https://freight.cargo.site/w/1000/i/1e1b7cc5335eef10fea5f9a0ca999f10897384a12a0dbb3843c137722e784076/hello2021-images3.jpg" /> <img width="1296" height="1000" width_o="1296" height_o="1000" data-src="https://freight.cargo.site/t/original/i/fc4fa87b9d4482604ef16be960225c21d7624f63d3bfe74180f1708c42e65b1c/hello2021-images4.jpg" data-mid="95082840" border="0" src="https://freight.cargo.site/w/1000/i/fc4fa87b9d4482604ef16be960225c21d7624f63d3bfe74180f1708c42e65b1c/hello2021-images4.jpg" /> CREDITSSasimon Boonyavatana, CDErin Anderson, Art directorMolly Shapiro, Art directorSterling Olmstsead, designerBrianna Verdugo, Editorial writer https://jessica-hj-lee.com/SEPHORA-Favorites-POP Sun, 10 Jan 2021 17:37:56 +0000 Jessica HJ Lee https://jessica-hj-lee.com/SEPHORA-Favorites-POP PROJECT SEPHORA Favorites POPROLE Branding &amp; Strategy, Art direction, Set Design, Packaging design After the Play! by SEPHORA program sunsetted in 2020, our team worked on developing a new trio of sampling programs that got nested under the existing Sephora Favorites brand umbrella. The POP program was designed to introduce the most treny and new covetable proucts to the customers, and we wanted the boxes to also look covetable and exclusive. We went for a concept that allowed each edition to have a very different look and feel depending on the concept, and created a dynamic logo that was designed to be filled with graphics that matched the theme of each box. We also created fun stickers as a bonus item to be included in addition to the sample proudcts and collateral. <img width="1000" height="1347" width_o="1000" height_o="1347" data-src="https://freight.cargo.site/t/original/i/184c75c7aad9d18d2eeb7796cf795aa2a83800b950e536c9a22ba1aedb18d36a/pop1_ver2.jpg" data-mid="95274263" border="0" src="https://freight.cargo.site/w/1000/i/184c75c7aad9d18d2eeb7796cf795aa2a83800b950e536c9a22ba1aedb18d36a/pop1_ver2.jpg" /> <img width="1000" height="1347" width_o="1000" height_o="1347" data-src="https://freight.cargo.site/t/original/i/bf2590a00416d747563fadc36d46eb3197c13b7200bb3612e4e98c44c42b3d29/pop1_ver3.jpg" data-mid="95274264" border="0" src="https://freight.cargo.site/w/1000/i/bf2590a00416d747563fadc36d46eb3197c13b7200bb3612e4e98c44c42b3d29/pop1_ver3.jpg" /> <img width="1000" height="1347" width_o="1000" height_o="1347" data-src="https://freight.cargo.site/t/original/i/b21afba7fc0be25d965853ba684a3df7edc69e1e671ba8afe7a6ad955ec8a5b9/pop1_ver.jpg" data-mid="95274427" border="0" src="https://freight.cargo.site/w/1000/i/b21afba7fc0be25d965853ba684a3df7edc69e1e671ba8afe7a6ad955ec8a5b9/pop1_ver.jpg" /> <img width="2904" height="1575" width_o="2904" height_o="1575" data-src="https://freight.cargo.site/t/original/i/b90ebe9f3eb904a3fed26b6bc47a585cd2e2e49b7af38f17ce2301e897116cf7/digital2.jpg" data-mid="95274261" border="0" src="https://freight.cargo.site/w/1000/i/b90ebe9f3eb904a3fed26b6bc47a585cd2e2e49b7af38f17ce2301e897116cf7/digital2.jpg" /> <img width="1000" height="1347" width_o="1000" height_o="1347" data-src="https://freight.cargo.site/t/original/i/e381935403a013ea0def7e0d42633c75a616452a669fcf263e2e94d9e5e7c3a2/template-vertical2.jpg" data-mid="95273629" border="0" src="https://freight.cargo.site/w/1000/i/e381935403a013ea0def7e0d42633c75a616452a669fcf263e2e94d9e5e7c3a2/template-vertical2.jpg" /> <img width="1000" height="1347" width_o="1000" height_o="1347" data-src="https://freight.cargo.site/t/original/i/3fc73dfe9e44763e7f02742b24d21e3efef6df8583a6c377d83624c9a31e5f4d/template-vertical.jpg" data-mid="95273630" border="0" src="https://freight.cargo.site/w/1000/i/3fc73dfe9e44763e7f02742b24d21e3efef6df8583a6c377d83624c9a31e5f4d/template-vertical.jpg" /> <img width="1000" height="1347" width_o="1000" height_o="1347" data-src="https://freight.cargo.site/t/original/i/a077e42fba48aad368d87553abc7a36b90a589d5b75baed0c4b62699acd449ee/template-vertical3.jpg" data-mid="95273628" border="0" src="https://freight.cargo.site/w/1000/i/a077e42fba48aad368d87553abc7a36b90a589d5b75baed0c4b62699acd449ee/template-vertical3.jpg" /> <img width="2904" height="1575" width_o="2904" height_o="1575" data-src="https://freight.cargo.site/t/original/i/da89dd400f4678e46f8f6967a0ca9ef85848d6640632adc5a52e326f1b98740c/digital.jpg" data-mid="95273681" border="0" src="https://freight.cargo.site/w/1000/i/da89dd400f4678e46f8f6967a0ca9ef85848d6640632adc5a52e326f1b98740c/digital.jpg" /> CREDITSSasimon Boonyavatana, CDErin Anderson, Art directorMolly Shapiro, Art directorSterling Olmstsead, DesignerBrianna Verdugo, Editorial writer https://jessica-hj-lee.com/BaoBae Wed, 03 Apr 2013 20:06:55 +0000 Jessica HJ Lee https://jessica-hj-lee.com/BaoBae CLIENTBaoBae.comROLEBranding, Art Direction, Design, Illustration Comprehensive branding, packaging design and illustrations for children’s on-line boutique BaoBae.com based in Hong Kong. <img width="700" height="469" width_o="700" height_o="469" data-src="https://freight.cargo.site/t/original/i/478f95d38f7478dbdcd90fc961cd322fcc5eda821bdf7548b68e9f00bc8c8768/BAOBAE_web_o.jpg" data-mid="94382252" border="0" src="https://freight.cargo.site/w/700/i/478f95d38f7478dbdcd90fc961cd322fcc5eda821bdf7548b68e9f00bc8c8768/BAOBAE_web_o.jpg" /> <img width="700" height="469" width_o="700" height_o="469" 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