PROJECT
SEPHORA Play! Smarts

ROLE
Branding & Strategy
Art direction 
Overall design
CREATIVE DIRECTOR
Maryellen McGoldrick

CREDITS
Mary Hu, Art director
Sterling Olmstsead, Sr. designer
Mackensie Gibson, Sr. writer
Play! Smarts was an educational beauty sampling series that ran for a year. We created custom packaging, intneractive information collateral, as well as live tutorial videos that launched on Youtube real time for clients who purchased the box to participate, engage and ask questions during the live sessions.


Image source: mysubscriptionaddiction.com




Looking to collaborate? Email jessica.hj.lee@gmail.com