Oddly satisfying beauty

Art Direction, Video Concepting

A series of Oddly Satisfying video content using various beauty products for SEPHORA’s Instagram channel. I worked with my team of designers to develop the most oddly satisfying content using a range of beauty products across skincare, makeup, and hair, which involved squeezing and spilling, texture play, ASMR sound, and creating magical realities.

CREDITS: Sas Boonyavatana, Tiffany Wang, Tami Ort, Molly Shapiro, Kanji Ishi, Claire Benoist, Jessica Oshita, Erin Gray
©Jessica HJ Lee 2021