FIBRENO is a lifestyle stationery and fashion brand based in Seoul, Korea, focusing on bringing vibrant colors to your everyday life. I was asked to develop the brand identity and illustrated assets for their new casual sub-brand, Cafe FIBRENO. I designed the logo and other emblems and graphics using hand lettering and illustration, highlighting the brand's more relaxed, casual, and approachable friendly nature. I chose to represent objects and tools related to coffee and other items that best represent the FIBRENO brand for the visuals.
