FIBRENO is a lifestyle stationery and fashion brand based in Seoul, Korea, focusing on bringing vibrant colors to your everyday life. I was asked to develop the brand identity and illustrated assets for their new casual sub-brand, Cafe FIBRENO. I designed the logo and other emblems and graphics using hand lettering and illustration, highlighting the brand's more relaxed, casual, and approachable friendly nature. I chose to represent objects and tools related to coffee and other items that best represent the FIBRENO brand for the visuals.
![](https://freight.cargo.site/t/original/i/f4b6263be7d4197d457c8dca1226c4cdb667588ea12c751177e4a26e57c04a35/fibreno-logo-horizontal-2200x1467.jpg)
![](https://freight.cargo.site/t/original/i/f09adacd3c9776e5896b205741a98f96ec14b75ea7e0fa8f54acbf2b2b55e44f/fibreno-logovariation-horizontal-2200x1467.jpg)
![](https://freight.cargo.site/t/original/i/fec22e133ae3803872e9b8c87aca97a33264c49c889195c0c35f636b7aa77ead/fibreno-posters-horizontal-2200x1467.jpg)
![](https://freight.cargo.site/t/original/i/878a5fbdc23abb16acdf0a952ba832d2cbb22edb2d9cb4aaba073b90e66b35f5/cafefibreno_209636245_143056067923432_4655989690298156946_n.jpg)
![](https://freight.cargo.site/t/original/i/e3b1c1a57933a6c621e4d417c32ece070515c180345ff778d424aff96067b13c/fibrenodesign_145948798_434706497731214_8046541166722985979_n.jpg)
![](https://freight.cargo.site/t/original/i/a7afd3c25f7b5f77671458a6191b19ec0e4c2858789fc65ab6349e3f0a53d689/cafefibreno_151295706_115059630569168_4823142186513355756_n.jpg)
![](https://freight.cargo.site/t/original/i/9eeb47a530899a5914ba19b563f1a58a1285ca2455707640bed21597d94a1f73/cafefibreno_205402295_325485612352437_4660777211937668164_n.jpg)
![](https://freight.cargo.site/t/original/i/29dc84d67ca9bb1f764d6dd3f187ab77f8535720fd8b28ed69a6da6185dc254d/cafefibreno_204475192_315339070314558_2042194380994302369_n.jpg)
![](https://freight.cargo.site/t/original/i/5a2046ac7cab3abad8e8b4a5056cbad576b40cb0903705f01971045f44834b48/cafefibreno_164429855_797729127815730_7770553404252744123_n.jpg)